Our strategy: Innovation

If it is true that the crisis that followed the coronavirus pandemic has shuffled many cards, it is equally true that some companies will benefit from the new status quo. They are the companies that will not give up, thatwillkeep putting their beliefsinto play, which seekcontinuous improvement. Allthese companies havethe genes of innovation in their DNA.

The forecasts of the global market are uncertain but at the same time they hide opportunities, for those who will be able to seize them, in various sectors,even in the worldofflexographic printing machines. At Flexofem we are ready to accept the challenges that the future will present.

It is reasonable to think that -unfortunately -this crisis will put under pressuremany companies unprepared for change.However,it will not be the same for those who have already set an innovation path.

The realitiesthat willsuffer less from the blowof this crisiswillin factbe those companies that had already started to innovate. We are happy to say:companies like us.

We felt the need to innovate our processes when it became clear that the market was moving at an ever-increasingspeed. Areas such as purchases, assistance, customer journeys and other business logic have shown enormous potential recently, if managed in aninnovative way.

Following a modern approach that mademore effective not only company management, but more generally the production and supplychain of flexographic machines,has always been the great challengefor us.

This goal, one of the most challenging ever, has also allowed us to set a growth pathfor the entireFlexofemstaff, because if it is a fact that the change starts from the people whomake up the company, it is also true that these must be encouragedand helpedto visualize the goal making them part ofthetransformation process of the company.

Having a shared mindsetwithin the companyallows everyone to row in the same direction by eliminating outdateddynamics that reducethe individual’s engagement at the expense of corporate health.

We therefore believethat an innovative approachwill be even more important in the near futurewhen the market logic will change even furtherthanksto a massive use of technology.

In fact, the concept of digitizationwill be ofstrategic importance tous.Being ready, even in a pandemic situation, means responding quickly to new needs. For example,by embracing smart working in order to maintain the same levels of reactivity towards customers, but alsoin orderto keepdirect contact with our production sites located in China and Italy,in a system of continuous dialogue to collectthe best of each project.

The role of Flexofem, as a strategic supplier of companies operating in essential activitiessuch as the packaging, especially in the food sector, requires usto always find a solution to guarantee correct customer service; not by chance innovative solutions to existing problems make the difference in business.

We believe that the key to overcomingthese crises always passesthrough adaptability, and this alsomeans seeingnew challengesnot justas temporary situations, but taking advantage of this situationto test new ways of working, which in the future will includethe organization ofthestaff, such as remoteworking.

We believe that digital transformation is today an essential component of the innovative process.

It isexactlyon digitalization that we are creating the basis for a new relationship with the customer, moredirect, more agile. We will do it through our new website. A platform where our customers and our companywill dialogue easily.

But don’t think that we are moving away from you relegatingthe relationship to technology alone. In fact, we are convinced ofthe importance of the relationship between the company and the customer andas wellofthehuman contact, but at the same time we want to relate to technology in the correct way: taking advantage ofit and using it to meet common needs, such as promoting contact with distant subjects, or to enable customers to discover our new products and communicate with us in the simplest way possible by eliminating frictions.

We do not stop.

The crisis has forced all companies to redefine some parameters that until a few months ago seemed to be carved in stone as the founding systems of our economy.

The challenge that we have decided to face will let us grow first as a team and then as a company and it willgive us that confidence that allows us to tacklethe future with a certain amountof confidence, because if we all agree that we should not underestimate the storms coming, at the same time having ateamand a clear goal to pursueallows usto deal withadversity with another attitude. Withconfidencein one’s own ability.