At Flexofem we deal with flexographic printing machinery and from the first day we wanted to use an innovative approach.
That decision was fundamental because, from then on, our efforts focused on giving the customer the best possible purchase experience despite the fact that we are talking about a complex sector such as the production of flexographic printing machines.
Being a manufacturer of flexographic printing machines: what it means for us
It is said that every company must have a clear understanding of three things before moving on the market and starting a growth path.
And here in this article we will tell you what it means for us to be a manufacturer of flexographic printing machinery. We want to talk about us and what drives us to do our best every day.
We want to bring innovation to the flexographic printing sector
The reason why we started on this path, namely our mission, leads us to go beyond the technical aspect, which must necessarily be essential, using an innovative approach in customer management.
Our experience in the sector drives us to follow the customer not only in the sale, but especially in the phases before and after the purchase. First in the collection of information, the phase that sees many questions and thoughts appear, then as well in after-sales, or the moment in which the machine must be made to work at its best.
All this is possible for us because we apply modern methodologies that make great use of the digital means that we have available and a new company organization that is based on the concept of open innovation.
In this way we know we can give to our customer a personalized service that makes him satisfied over time, even when his priorities change.
Give reliability to the customer
Pursuing this goal, we want our customers to see us as a reliable company, not only from the point of view of the technician, of the machine, but also from a collaborative point of view in the long term. In our vision, we want to be a company that takes care of them and always places them at the centre of their strategies.
We believe that the time when relationships stop when the transaction is complete has passed. We want to always be present for our client to make him feel that we keep our promises.
Being reliable means establishing a relationship of trust with the customer that is created and nourished over the course of time, up to a point of maximum understanding.
Finally, the values. Everything that Flexofem will put into practice to achieve its goals.
If it is true that it is essential to have the technical skills to offer an output that satisfies the customer, it is equally true that there are different ways of operating in the business.
We are interested in maintaining a relationship with the customer that values the person, which goes beyond the position held. In short, an approach that enhances the human component of the business because we are aware that people make the company and only if they feel appreciated and motivated, we can aim for great results.
Our path in the flexographic printing sector
We embarked on a path of improvement and innovation towards a digitalization of the company that we are pursuing still today and which will define our company for the coming years. Yes, because at Flexofem we are convinced that you never stop learning, that a skill learned today will not necessarily be valid tomorrow and that the team and customer orientation make the difference in today’s business.
We are putting everything we have at the service of this great project that will lead the company to change and dominate the new market dynamics.
Open innovation applied to the production of flexographic printing machinery
The mindset that we have at Flexofem has certainly led us to approach the company structure in a different way.
We follow the logic of open innovation by preferring a continuous and constant comparison between the various players who work with and for the company, in order to obtain a lean and at the same time dynamic structure that can allow us to face the market news in an innovative way.
Although we have been present in the sector for many years now, we believe that one of the keys for success is to always evolve. Never to consider a solution as definitive, even if this has led to success in the past.
The rule of «it has always been done this way» does not apply in the business, for this reason we wanted to renew the internal processes of the company to offer the customer not only a qualitatively excellent flexographic printing machine, but also to make the customer live a satisfactory purchase experience over time.
In fact, customer satisfaction must not end when the machinery is purchased but must be a path of gratification for both parties both before and after the sale.
The value of assistance in flexographic printing
Our assistance service has always been our flagship, which has allowed us to retain old customers and keep them over the years. However, we wanted to take another step further precisely because we believe that satisfying the customer is not enough.
What we want is to delight the customer, go beyond his expectations and give him something more, and this is why we have improved and digitized our customer service, so that customers, collaborators and the production can follow step by step the construction process of each machine.
We therefore do not want to simply wait for customer requests and then process them only in time of need. In fact, we want to go further and follow the customer constantly by offering proactive assistance.
A relationship where we contact the customer in order to ensure that he knows every day how to make the most of a complex machine such as that for flexographic printing.
At Flexofem we like the crossing-over of new ideas and proposals, often coming from other sectors, more dynamic and modern, and a multi sided platform where the different players that contribute in the construction process of a machine meet is the expression of this step forward that we wanted to do, leaving behind long and cumbersome processes consisting of mail, pdf, fax requests that wasted a lot of time.
This is just one of the many examples that makes us look at the challenges of the future with confidence in the project that we have undertaken